WILD & FREE IS CREATED AS COMBINATION OF PURE WOOL, THREADS, AND FABRICS AND CUTTING-EDGE MACHINE COURSES AND HANDIWORK PROCESSING, MEET THEIR CONSUMERS WITH PRIDE WHILE SHAPING THE FUTURE OF TEXTILE WITH THEIR DESIGNS AND QUALITY. WILD & FREE COMES OUT OF PROFESSIONAL HANDS PROVIDE YOU A WITH GREAT LOOK AND BRING TO LIFE THE NATURAL BEAUTY.
The wool industry is continuing to invest strongly in an accurate and scientifically credible assessment of wool’s environmental footprint from its cradle on the farm, through all life stages to wool’s ultimate biodegradation back into the soil. By working with the apparel ratings agencies, through the provision of contemporary data and sound methodology, we are seeking to improve the accuracy of the ratings. Despite wool being 100% natural, renewable and biodegradable, environmental ratings agencies have historically rated wool poorly against competing synthetic fibres.
Wool garments and textiles are naturally odour resistant due to the fibre’s unique properties. Wool fibres can absorb large quantities of water vapour – twice as much as cotton and thirty times as much as polyester – helping to keep the skin drier and prevent the build-up of sweat, bacteria and unpleasant smells. The unique chemical structure of wool also enables it to absorb and lock away odours which may develop, and only release them on washing.
Wool helps to protect the body against changes in temperature and moisture levels during exercise. Exercise causes the body’s metabolic rate and temperature to increase, and the body responds by initiating cooling mechanisms to maintain its core temperature. As physical exertion can take place in a range of environmental conditions – from skiing in the Arctic to running in a desert – the type of clothing worn has a major impact on the performance and health of the body.
Wool fibres can absorb large quantities of moisture vapour and allow it to evaporate, making wool garments feel less clingy and more comfortable than garments made from other fibres. In contrast to synthetics, wool is an active fibre that reacts to changes in the body’s temperature, keeping the wearer comfortable. Accordingly, wool garments are one of the most breathable of all the common apparel types.